On the Wings of Korean Air

Apologize to all my readers for recent lack of update due to my overloaded work. Guess what, this is the first news that caught my eyes which I absolutely have to blog about, its Rain’s on Korean Air!! Can you believe that?

Fantastic of him to pull off the joint promotion with Korean Air for the Rain’s World Tour concert. The 295-seat A330-300 aircraft wrapped with Rain’s image and the tour slogan “Rain’s Coming'’ took its first flight on Wednesday to Hong Kong for Rain’s concert there.

Gosh if I had knew earlier I would’ve tried to catch it at the Airport.

The StarOnline:Living
Monday January 29, 2007

On the wings of Korean Air

::Rain’s wings: The superstar in front of the KE671, the Korean Air aeroplane which carries his image on the exterior.::

Korean Air is the main sponsor of Rain’s world tour, a deal that comes up to almost US$1.8bil (RM6.4bil).

According to Korean Air assistant manager of corporate communications Cho Hyong-Chol, the amount includes promotion of Rain’s concert tickets in the airline’s overseas offices, complimentary tickets for the artiste and his crew, and free transport for his stage equipment throughout his sixmonth world tour, which will eventually consist of 35 concerts in 17 cities in 11 countries.

“We are sponsoring the world tour because this is a very good opportunity for two of Korea’s leading global images – Korean Air as Korea’s flagship airline and Rain as the leading South Korean entertainer – to work together to promote Korean culture worldwide,” said Cho. “We are also able to provide him with a global network of flights that can take him to whichever city around the world for his tour.”

The most striking feature of this sponsorship deal is the wrapping of one of Korea Air’s flagship aircraft with an image of Rain appropriately sporting a pair of wings – an undertaking that cost US$30mil (RM108mil).

During the press conference on Friday, Rain expressed his gratitude to Korean Air for the sponsorship.

“I am very grateful to Korean Air because, throughout this whole tour, they have become my ‘wings’,” he said.

credit:the StarOnline:Living//SB

Last Modified : January 29th, 2007
Filed under : News, Rain's World Tour
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